Help us fight for clean water & healthy beaches!
We are back joining forces with the Surfrider Foundation once again to Protect Your Happy Place like never before. This time we created a uniquely ocean-inspired capsule that provides a fast drying and comfy experience for your feet with textiles that feature recycled and repurposed materials that support a healthy future.
To take things one step further, we’ve made a $50,000 donation in 2024 to help Surfrider fight for clean water and healthy beaches.
For all the dirty clean details, read our official partnership announcement below:
Goleta, Calif., April 23, 2024 – In honor of Earth Day, SANUK®, a division of Deckers Brands (NYSE: DECK), has unveiled an ocean-inspired capsule footwear collection with longtime partner, the SURFRIDER FOUNDATION, a nonprofit environmental organization dedicated to the protection and enjoyment of our ocean, waves, and beaches for all people. In addition to the collection, Sanuk has elevated the partnership through a donation of $50,000 in 2024 to the Surfrider Foundation in support of its mission to protect your happy places.
The Sanuk x Surfrider capsule collection features four beach-ready styles. Among them are the latest iterations of Sanuk’s best-selling sidewalk surfers: the men’s Donny x Surfrider (available in Khaki) and the women’s Donna x Surfrider (available in Taupe). The collab also brings forth an all-new, ultra comfy sandal: the Ziggy Switchfit x Surfrider, available in Grey for both men and women, with a customizable strap and a padded toe post. The water-friendly collaboration drops just in time for warmer weather adventures and summer fun.
The collection is a reflection of Sanuk’s ongoing commitment to innovate footwear by incorporating more preferred materials. Sanuk x Surfrider includes quick-dry nylon mesh upper made from post-consumer recycled fishing nets, recycled ARIAPRENE® foam padding with perforations and lining made from GRS-certified recycled polyester for ultimate comfort and breathability. The styles also feature water-friendly high rebound Soft Top Foam footbeds with 20% BLOOM foam derived from repurposed algae and sponge rubber outsoles made with 53% recycled material.
“Our goal for this partnership extends beyond creating a super rad, ocean-inspired footwear collection. It’s about building awareness and encouraging advocacy with environmentally conscious consumers from coast to coast this Earth Month and beyond,” said Katie Pruitt, Brand Director at Sanuk. “We aspire to spark a movement, encouraging others to get involved with Surfrider’s mission to preserve our coastlines, whether it’s volunteering at a local beach cleanup or becoming a member of the foundation.”
Since 2016, Sanuk and Surfrider have worked together in the fight for clean water and healthy beaches. This long-standing, synergistic partnership taps into the heart of the surf community, water people and eco-minded consumers. Year after year, Sanuk and Surfrider have utilized creative ways to activate and inspire change together, from beach cleanups to creating educational content to unique product collaborations and more.
“As we celebrate our 40-year anniversary, we extend our gratitude to our outstanding partners like Sanuk, who continuously support us as coastal defenders and help us share our mission through impactful activations,” said the Surfrider Foundation’s CEO, Dr. Chad Nelsen. “We’re proud to reveal our latest collaboration with Sanuk in alignment with Earth Month as we showcase our collective dedication to protect our cherished coastlines.”
The limited-time Sanuk x Surfrider collection launches today exclusively on Sanuk.com and retails for $50-$70. For more information about the Sanuk x Surfrider collection, visit WWW.SANUK.COM/SANUK-X-SURFRIDER or follow along on Instagram @sanuk #smileon and @surfrider.
Want more from Sanuk x Surfrider Foundation? Learn all about OUR NEWEST COLLAB AND PARTNERSHIP!
Get the scoop on everything Sanuk does to reduce our footprint (while we enhance yours) on our SUSTAINABILITY PAGE. You can also JOIN THE FIGHT FOR CLEAN WATER AND HEALTHY BEACHES yourself by becoming a Surfrider Foundation member today!
SHOP SANUK X SURFRIDER FOUNDATION NOW
